The way Layi Wasabi rose to become one of Instagram’s funniest men
Although Layi began producing material for a while on a variety of platforms, his initial rise to prominence was on Instagram.
Layi Wasabi has emerged as one of the hilarious men on the social network in the last couple of years.
In the era of meme culture, his satirical portrayals of con artists—the corrupt alajo, the dishonest lawyer, and the corrupt police—have become widely popular.
He’s receiving his roses this year. As part of its Creators of Tomorrow program, Facebook, Instagram, and WhatsApp parent company Meta is honoring him.
“I am incredibly appreciative and thrilled to be included among such brilliantly inventive minds as one of the Creators of Tomorrow.
Layi expressed his gratitude and excitement to Pulse Nigeria about being included in the advertising effort. “It’s an honor I don’t take lightly,” he said. Although he began producing posts for a
long time on various platforms, he first gained notoriety on Instagram. “Instagram was a game-changer for me because it really helped me grow as a creator,” he said. “I promptly discovered
a vibrant and growing community on the application, which motivated me to persist in pushing out more content,” he said. “A bigger crowd of viewers who are currently part of my ever-
expanding community,” he added.
The sketch creator has found the approach to be quite helpful. His clips receive one million visits on average, and occasionally five million watches. More than five million people have viewed a
latest reel in which he plays a cunning police officer who takes advantage of the Super Eagles’ defeat at the Africa Cup of Nations (AFCON).
“The algorithm continually places my content in the eyes of the appropriate viewers, which allows me to create engaging material for those it is meant for,” he stated.
“With the latest edit features on Facebook and Instagram, creating the popular kind of material ‘POV’ (point of view) has become much simpler, particularly when adding text to the video.”I
utilize the editing tools on Facebook and Instagram to add “POV” text on my video so that the viewer recognizes the context I’m building on before getting into the dialogue,” he stated. A
standard Layi video may have text that reads anything from “POV: Family land” to “POV: Financial antithesis.”
With nearly two million Instagram followers and a fast-paced social media landscape, how can Layi provide consistent material to a viewership with a short attention span? The kind of stuff
he views online serves as motivation for him.
As a content consumer as well, I frequently incorporate trends that I find appealing into my work. Thus, my method comes easily to me,” he remarked
His ascent to fame on online platforms as a creator has compelled him to emerge out of his introverted shell and become more gregarious because he must constantly provide material and
communicate with his followers.
I need to start interacting with people more than I used to. I was a really shy person once. However, being recognized more frequently made me work harder to improve my interactions
with the real community,” he remarked.
During the previous year, Layi has been cast in a few movies because to his popularity from his skits.
What life lessons has Layi learned throughout her ascent to the top of the Nigerian Instagram scene? He advocated for consistency in both one’s work and brand.
“You can only establish an influential company in the creative world by remaining devoted to your work and being consistent with your brand,” he stated.
In addition, he suggested that those who are just starting out in content creation think about identifying a specialty in which they feel at ease.
“…identify and conquer your niche. To do that, you would need to identify the qualities that make you stand out from the crowd as a creative. Strive to become knowledgeable and an authority
in that field,” he advised.
What’s next for the character and brand of Layi Wasabi? “I intend to stay consistent with creating content, experiment as a creative, and evolve with time,” he stated. Additionally, he has been
collaborating on stuff he will share with numerous other creators in the field.
In addition, he has been collaborating on stuff that he will release in the future with numerous other authors in the field. Through the app, I’ve had the opportunity to communicate with several
inspiring creators. I work with them on a variety of projects, and I plan to continue doing so,” he declared.
