A Royal Treat: Showmax Drops Trailer for Kabiyesi

Showmax has released the trailer for its new Nigerian Original series, “Kabiyesi,” which will premiere on February 14th. This epic drama tells a story of tradition, ambition, and a princess’s fight for power amidst political change. The series is inspired by the true story of Orompoto, the only female Alaafin of Oyo, who reigned in the 16th century. The story centers on Princess Aderiyife of Oyo-Ile, King Adegoke’s only daughter, who is betrothed to Prince Obabamiji of Igboho. Her path to destiny is disrupted by betrayal and tragedy, forcing her…

Three tactics were used by Showmax to outpace Netflix users in Africa

Three tactics were used by Showmax to outpace Netflix users in Africa With 2.1 million members in Africa compared to Netflix’s 1.8 million, Showmax has garnered attention. Here’s how the MultiChoice subsidiary outperformed Netflix. Africa has turned into an engagement site for streaming behemoths in the digital era, all fighting for the interest and allegiance of the continent’s growing viewership. Due to this competition, Netflix, a multinational powerhouse with a one-size-fits-all strategy that nevertheless manages to connect across a variety of regions, and Showmax, a platform that has specially adapted…