Beyoncé has disclosed her reasoning behind introducing her new hair brand. Cécred
“I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred,” explained Beyoncé.
Beyonce
Global diva Beyoncé Knowles-Carter made a big step into the beauty market by formally launching her highly anticipated hair care line, “Cécred,” in an exclusive interview with Essence Magazine.
In May 2023, the multi-talented artist and businesswoman initially gave away details about the project on Instagram, which led to a lot of conjecture among her followers. Up until today, information about the launch has been veiled in mystery.
“I believe that the relationships between parents and children, mothers and daughters, and the community—as well as respect and allowing oneself to be taken care of, particularly for Black women, who look out for one other at all times—everything is holy. Thus, to create Cécred, I took the last part of my name, Cé, and turned it into the first letter of the word sacred,” Beyoncé stated.
Cécred is a very personal project that honors Beyoncé’s rich family history and the significant influence hair care has had on their lives. According to Beyoncé’s mother Tina Knowles, “hair has always been a very big part of our lives,” Essence reported. Professional hairdresser and salon owner Tina Knowles discussed the cultural and financial importance of hair care in the Black community, highlighting the importance of hair care in their family history.
The philosophy of Cécred is to celebrate the close bond between Black people and beauty products.
The philosophy behind Cécred is not limited to cosmetics; it also celebrates the special bond that Black people have with their hair and emphasizes the value of community, style, and maintenance. The foundation of Cécred’s concept is Beyoncé’s personal hair journey, from her early experiences in her mother’s home salon to the priceless lessons and memories made there.
A haven of harmony and beauty
Beyoncé saw the salon as a haven of aspirations, creativity, and community rather than just a place to have hair done. “It was therapy,” she recalled, thinking back to her days spent watching and taking part in the women’s life-changing events in her mother’s salon. Her creative goals were fostered by this atmosphere, which also highlighted the salon’s function as a gathering place for inspiration, healing, and sharing.
Cécred: More than a designation
In response to a question concerning the meaning behind the name “Cécred,” Beyoncé explained that it represents the communal spirit of barbershops and salons as well as the holiness of the hair care process. These areas are important for fostering community ties, exchanging knowledge, and offering a respite from the everyday grind in addition to being aesthetically pleasing. The name is a reflection of the shared heritage and close personal ties that hair symbolizes.
A fresh era of empowerment and beauty
Beyoncé invites everyone to appreciate and celebrate the strength, beauty, and adaptability of Black hair with the release of Cécred.
The range of goods aims to provide items that respect conventional hair maintenance procedures while embracing cutting-edge advancements in styling and health. It is evidence of Beyoncé’s dedication to community service, empowerment, and carrying on a family legacy, all of which have had a significant impact on her career and personal development.
Fans and beauty aficionados are looking forward to seeing what “Cécred” brings to the beauty industry, as the product line promises to be not only efficacious but also to embody the cultural legacy and personal journey of one of the most influential artists in the world.
