Three tactics were used by Showmax to outpace Netflix users in Africa
Three tactics were used by Showmax to outpace Netflix users in Africa With 2.1 million members in Africa compared to Netflix’s 1.8 million, Showmax has garnered attention. Here’s how the MultiChoice subsidiary outperformed Netflix. Africa has turned into an engagement site for streaming behemoths in the digital era, all fighting for the interest and allegiance…