The Nigeria Creative Ecosystem Report Dissemination and Creative Tracker has been established by the UK-Nigeria Tech Hub, which is a component of the Digital Access Programme, which is supported by Tech4Dev (Technology for Social Change and Development Initiative) and the UK Foreign, Commonwealth and Development Office.
With an emphasis on cinema, music, fashion, and content production, this program seeks to foster the development of Nigeria’s creative sector.
The Director of the UK-Nigeria Tech Hub, Oyinkansola Akintola-Bello, revealed during the launch, which took place in Lagos on Thursday, that the tracker will offer useful information on the creative economy, facilitating well-informed decision-making for in
stors, policymakers, and industry players.
According to him, “it offers insights into the performance of the creative industry in each region, covering seven states across Nigeria’s six geopolitical zones.”
Lagos, Kano, Cross River, Anambra, Kwara, Plateau, and Adamawa were the states mentioned.
The tracker maps the landscape of the creative industry to identify gaps and opportunities for innovation, growth, and investment. This helps investors identify areas for growth, policymakers create targeted interventions, and industry stakeholders take advantage of new opportunities.
The program is part of a larger effort to promote the digital economy in Nigeria and other partner nations, such as Kenya, South Africa, Indonesia, and Brazil, Akintola-Bello added, promising that the tracker will spur growth, innovation, and employment in Nigeria’s creative industry.
According to Michael John, a former Tech4Dev country manager and senior partner at Avaara Partners, the Creative Economy Tracker is an open-source platform that anybody may use to access and use the data for industry development, investment, or policymaking.
He clarified that the launch signifies the Nigeria Creative Growth and Innovation Initiative’s close-out.
According to John, the research study provided insight into the changing environment of Nigeria’s creative sector, highlighting both possibilities and difficulties.
The value chain, which entails comprehending how value is created from creation/conceptualization to production to distribution, getting it into the hands of customers, and exhibition, has been the focus of a lot of previous research, he continued.
“Afrobeats is one of the top five music genres that people listen to worldwide.” We wanted to know what the typical creator’s experience was like. What is the source of your skill? How does the idea originate? How simple do you think it would be to make this into a real product? And can you disseminate it even after you’ve made it into a product? How is money collected? Which technologies do you utilize? What’s lacking? Do you require employees? And if you need staff, are you getting skilled staff?”
